THE BRAZEN BEAUTY PROJECT
Redefining what it means to be beautiful
Studies show at least 83% of girls don't think they're beautiful. And when surveyed, a staggering 96% of women say they think they're not beautiful or are "average."
The Brazen Beauty Project is a project to empower adolescent girls and young women in their self-image. Our mission is to erase stigma around body dysmorphia and to redefine what it means to be beautiful.
We're doing this by creating social media and online content, and hosting a series of live events. We're starting out with young adult participants (age 18 - 35) and eventually will host events for adolescents and teens.
Using our voices (conversation) and creativity (photoshoots, events, etc...), we're creating space for new ideas and ways of being and acting in the areas of beauty, power, and self-confidence, and providing access to transforming this area of life that is a huge focus in our culture, yet not commonly spoken about.
WHY IT MATTERS
Retouched images of models and celebrities are in our faces every day - on magazine covers, ads, social media, and now even on our personal devices. The unattainable beauty standard is nearly impossible not to internalize and leaves everyone falling short.
Research shows that this has a major impact on our self-image, which impacts our self-confidence and what we believe we are able to achieve or contribute in the world.
Despite the fact that this impacts at least 96% of women, the subject exists like an elephant in the room - mostly not talked about, unless someone is making a self-deprecating comment.
Our mission is to empower adolescents and young women in their self-image by redefining what it means to be beautiful, erasing the stigma, and creating community and communication around the subject of body image, and what it means to love ourselves.
To accomplish this, we started out by taking unretouched portraits of 25 men and women ages 18-35 and interviewing some of the subjects on how self-image and the current standards of beauty have impacted their lives.
Now, we are re-launching the project by hosting a series of events in the NY/NJ area.
The goal for these events is to create awareness, an empowering space to celebrate ourselves and appreciate our bodies, and to have some fun in the process.
We believe that if we start now, we can empower the next generation of adolescents to see and speak about themselves in a positive light not only for how they look, but for who they are in the world.
The Genesis of Our Project
Liana Galardi - founder of the Brazen Beauty Project
Here’s her story:
In 2015, I found 2 photos of myself from when I was about 13 years old. I had never seen them before, but I clearly remember both photos being taken and at the time thinking I was “huge” and “fat”, and trying to hide my body from the camera - despite being told I was underweight by doctors.
Seeing the photos as an adult I was shocked - as the photo portrayed a very thin young girl. In that moment, I realized that what I had seen in the mirror for years had not lined up with reality.
Later that day, I happened to see a Dove Commercial with the statistic that 83% of girls don’t think they’re beautiful. A day or two later, a friend shared her story on Facebook of battling anorexia throughout high school and college.
In that moment I was so moved by my friends courage to share, I decided that I had to do something to make a difference.
Now I have a baby niece who’s just starting to talk, and she's my own personal motivation to transforming the conversation around beauty and self-image - before she’s old enough to be affected by it.